Postup
Modified One person GV Design Sprint
Introduction: This is a one person google ventures design sprint for “PostUp” I completed over the course of five days. “PostUp” is a design sprint exercise scenario created by Bitsize UX.
Problem: How can we make it easier for remote workers to find great public places to work from?
Solution: Design a feature that allows users to find everything they are looking for in a place where they can work remotely.
Role: UX designer
Day 1
Map
Understanding the user needs
Mapping user flows from beginning to end
User highlights
Wifi is very important
Work friendly, not having to worry about loud noises
Would love pictures of the location
Wants to be able to tell if location has all their needs
User Map
Below are initial sketches and final user flow map.
(Initial sketches of user possible user flows)
Day 2
Sketch
Competitor analysis (lighting demos)
Sketching potential solutions
Day 3
Decide
Make decisions
Storyboard
Storyboard
- sketched out a storyboard of 10 scenes to show how a user is going to interact with the PostUp mobile app.
Day 4
Prototype
Create a realistic prototype (aka Fake it till you Make it)
Day 5
Test
Validate assumptions
Get real user feedback
I conducted five user tests with remote workers and had them complete one task. I asked them:
“You have just arrived in Montreal for some business, you have several hours to spare and you need to get some work done beforehand. Your laptop is dead but you need to respond to some emails, you also have to go to the bathroom. It has to be close by and you don't want it to be crowded, Walk me through the steps you would take.”
After they attempted the task I asked one last question which was if they would pay a monthly subscription for this feature.
results
Within the first user interview I realized my design had a huge usability issue.
I designed the screens so you would drag the list view out from the bottom which a lot of apps have but I did not make it obvious that you could accomplish that.
The users did not take advantage of the filter option to narrow down places that had what they needed.
One user said he likes the ability to click on the locations during map view rather than filter everything because what if when he filters the locations it removes one that's really close but just didn't have a bathroom or something he could do without.
One user suggested more filter options for the type of location.
When it came to if they would pay monthly for this, not one said they would. They all felt more comfortable using free apps.
Reflections and Learnings
User testing is very important!
Every user has a different experience.
Wording no matter how obvious you think it is needs to be obvious for everyone.
The biggest thing I learned was when adding a price to a service or feature, it must be unique because if the users can find it another way for free, they are more likely to take that route.
Next for me is participating in a group Design Sprint so I can see how much it varies from a one-person Sprint.